Building a Worldwide Brand with the Chicago Bulls

Join us for an informative, paneled discussion and luncheon featuring members of the Chicago Bulls and Windy City Bulls front office. Topics will include:
Techniques that have been used to build and maintain the Chicago Bulls brand.
The recent integration of the Windy City Bulls into the Hoffman Estates Community.

Panel members include:
Ben Gibbs: Sears Centre Arena, General Manager
Susan Goodenow: Chicago Bulls, Vice President of Branding & Communications
Michael Reinsdorf: Chicago Bulls, President & Chief Operating Officer/NBA Governor
Brad Seymour: Windy City Bulls, President
Moderator: Kevin Kramer, Village of Hoffman Estates, Economic Development Director
Hosted By: Hoffman Estates Chamber of Commerce & Industry